Traffic Quality Standards
LumoVibe Media requires all publisher traffic to meet strict quality standards. These standards ensure campaign integrity, protect advertiser interests, and maintain sustainable revenue for compliant publishers.
Acceptable Traffic Sources
The following traffic sources are considered acceptable and are expected to represent legitimate human user engagement:
Search Engines
Organic and paid traffic from recognized search engines. Traffic must originate from legitimate search queries and comply with the search engine's advertising policies.
Social Media
Traffic from established social media platforms through organic posts, shares, or compliant paid promotions. Engagement must represent genuine user interest.
Direct Navigation
Users who access content directly by typing the URL, using bookmarks, or through browser history. This represents the highest quality traffic source.
Email Marketing (Opt-In)
Traffic generated from email campaigns where recipients have explicitly opted in to receive communications. CAN-SPAM and applicable email marketing regulations must be followed.
Content Discovery Platforms
Traffic from reputable content recommendation and discovery platforms that serve content suggestions to users based on their interests and browsing behavior.
Prohibited Traffic Sources
The following traffic sources are strictly prohibited. Any publisher found to be using these sources will be subject to enforcement action as outlined in this policy.
Bot Traffic
Any traffic generated by automated software, scripts, or bots, regardless of sophistication level. This includes both known bots and traffic exhibiting non-human behavioral patterns.
Click Farms
Traffic originating from click farm operations where individuals or automated systems are paid to generate artificial clicks, impressions, or engagement.
Incentivized Traffic
Traffic where users are compensated, rewarded, or otherwise incentivized to visit content or interact with advertisements. This includes pay-per-click schemes, reward walls, and similar mechanisms.
Pop-Under / Pop-Up Generated Traffic
Traffic generated through pop-under or pop-up windows that open without explicit user action. This includes traffic from browser windows opened automatically behind the active window.
Malware / Adware Traffic
Traffic generated by malware, adware, spyware, or any software installed on user devices without informed consent. This includes browser hijacking and toolbar-based redirection.
Purchased Low-Quality Traffic
Traffic acquired from third-party traffic vendors, exchanges, or networks that cannot verify the legitimacy and quality of their traffic sources.
Quality Metrics & Thresholds
LumoVibe Media monitors the following key metrics to assess traffic quality. Publishers whose traffic consistently falls outside acceptable thresholds will be flagged for review.
| Metric | Expectation |
|---|---|
| Bounce Rate | Traffic with abnormally high bounce rates (significantly above industry averages for the content category) will be flagged for review |
| Session Duration | Sessions should reflect meaningful user engagement. Extremely short session durations across a large volume of traffic indicate potential quality issues |
| Geographic Distribution | Traffic geography should be consistent with the publisher's declared target audience. Sudden shifts in geographic distribution trigger enhanced monitoring |
| IVT Rate | Combined GIVT and SIVT rates must remain below acceptable industry thresholds. Persistent elevation results in escalation |
| Click-Through Rate (CTR) | CTR should fall within normal ranges for the content vertical. Abnormally high or low CTR patterns are investigated |
Specific numerical thresholds are not published to prevent manipulation. LumoVibe Media reserves the right to adjust quality thresholds based on industry standards, campaign requirements, and content category benchmarks.
Monitoring & Enforcement
LumoVibe Media employs continuous monitoring to ensure ongoing compliance with traffic quality standards. Our monitoring process includes:
Real-Time Monitoring
Automated systems analyze traffic patterns in real-time, flagging anomalies as they occur. This enables rapid response to quality issues before they impact campaign performance.
Periodic Audits
Regular audits of publisher traffic sources and quality metrics are conducted to identify trends and patterns that may not be apparent in real-time analysis.
Third-Party Validation
Independent verification tools are used to cross-reference internal findings and provide an objective assessment of traffic quality.
Publisher Communication
Publishers are notified of quality concerns through their account manager. Constructive feedback is provided with actionable recommendations for improvement.
Consequences of Violations
Violations of traffic quality standards are addressed through a graduated enforcement framework. Actions are proportional to the severity, frequency, and apparent intent of the violation.
Written notice is issued identifying the specific quality issue and required corrective actions. The publisher is given a defined remediation period. Traffic is placed under enhanced monitoring during this period.
Campaign operations are temporarily suspended. Revenue share payments are withheld pending investigation. The publisher must demonstrate corrective measures before reinstatement is considered.
Permanent account termination with forfeiture of all unpaid revenue share. This action is applied when violations are determined to be intentional, involve prohibited traffic sources, or represent a pattern of non-compliance despite prior warnings.
All enforcement decisions are documented and communicated to the affected publisher in writing. Publishers may request a review of enforcement actions by contacting their account manager.